Identify marketing department of the firm launching product

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Reference no: EM133211185

Assignment:

In the launch of a particular product, two key stakeholder groups were identified - the customers and the marketing department of the firm launching the product. As the project manager for this project, identify what the requirements and likely measures are for these two groups and any problems you might face managing these two groups. Summarize your answer with a case study.

Reference no: EM133211185

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