Identification of the target audience

Reference no: EM13663814

Select one of the organizations/ businesses that could benefit from a mobile marketing campaign.

Prepare a campaign outline. Note: This cannot be something that the company is already doing. Include the subsequent elements in your outline:

Definite campaign objectives

Identification of the target audience

Detailed description of the mobile marketing activities

Metrics to be used to judge campaign success

Timeline for the specific campaign

Budget for direct costs incurred

Perform a privacy survey for the three web sites you are tracking. Do they have a privacy policy? Do the policies you find seem to meet the requirements of the Fair Information Practices Principles?

Reference no: EM13663814

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