Reference no: EM133189656

Question: Building trust with your customers often translates to customer loyalty. A loyal customer will bring in more sales and may be a referral source.

Building trust involves some simple things, such as human touch (e.g., a handshake, eye contact, or the sharing of a personal story). As part of your job, you must help build a loyal customer base to help drive sales.

Describe how you would manage customer relation through the customer relationship management (CRM) process. What factors affect a customer''s decision-making process and loyalty?

Discuss 4 macro-environmental factors influencing service awareness and sales among aging populations. Evaluate 2 media options, and recommend their use for marketing to seniors.

Deliverable Requirements Prepare a 15-slide PowerPoint presentation for an in-service training for staff to highlight the importance of customer loyalty, sales, and awareness building based on the outline above. Submitting your assignment in APA format means, at a minimum, you will need the following: Title slide: Remember the running head. The title should be in all capitals. Length: 15 slides minimum Body slides: This begins on the slide following the title slide and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references