Reference no: EM131500278

Discussion 1: Marketing Discussion

Discussion about "INTEL" company from papers

"Hit Your Mark With Matched Messaging" Watch the video below and then respond to the questions that follow:

Develop a brief IMC for the company or product you are working on in your assignments.

• First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors?

• Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.

• How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?

Discussion 2: "Training Assessment"

Please respond to the following:

• Imagine you are a new employee in a human resource (HR) department. Your first task is to develop a stress management seminar for the employees. Determine the topics that should be covered in the seminar. Support your selection of the topics.

• Develop criteria to assist in selecting the vendor to use for the training.