How would you select profitable market segment

Assignment Help Operation Management

Reference no: EM131275736

Assume that you have been appointed as Marketing Manager for a company in your region. In the past, many of their new products were unsuccessful. The senior management team now wants to focus on proper idea generation for their new products and also wants to select profitable market segments correctly.

- How would you select profitable market segment(s) for this company? Justify your answer.

- Discuss your strategies on how to generate proper ideas for this company’s new products.

Reference no: EM131275736

Questions Cloud

Practices of strategic planning or execution : Briefly describe one of the tools or best practices of strategic planning or execution (implementation) (SWOT, Service-Value Chain, Appreciative Inquiry, etc.). Provide a URL/web link or reference for that tool or best practice that contains more inf..

Compare physical channels with direct online selling : One of the challenging aspects of marketing is deciding on the right channel design for your company. As the owner of a successful business that supplies a large product line to consumers, you need to make certain decision regarding your channel desi..

Customers were not satisfied with some service aspects : Large company and been successful for a while but numbers and $'s going down. You then conducted a telephonic survey and found that some customers were not satisfied with some service aspects. You decide to use the 5 service gaps model to ID the prob..

Discuss the product against the product life cycle : New product that has gone well but you suspect it won't hold very long, As Marketing Manager discuss the product against the product life cycle and how you would improve (strategies) in each of the steps.

How would you select profitable market segment : Assume that you have been appointed as Marketing Manager for a company in your region. In the past, many of their new products were unsuccessful. The senior management team now wants to focus on proper idea generation for their new products and also ..

What is the role of management in supporting sustainability : What is the role of management in supporting sustainability and how will it affect companies as we continue through the 21st century?

Organizational developments traditional values : Chapter Seven raises the question of whether Organizational Development's traditional values ( change should benefit not just the organization but the people who staff them as well ) are still relevant in today's business climate. In your opinion, a..

Reduced responsibility for-influence in healthcare by states : There is a reduced burden on the states financially from this Act. Does this mean there is reduced responsibility for and influence in healthcare by the states?

Sales and operations plans and master schedules : How are Sales and Operations Plans and Master Schedules different for pure service operations as opposed to manufacturing? What is (are) the major causes of the differences?

User Account

All Pages