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One of the challenging aspects of marketing is deciding on the right channel design for your company. As the owner of a successful business that supplies a large product line to consumers, you need to make certain decision regarding your channel design.
- Evaluate the channel decisions you will consider implementing in your organisation. Compare physical channels with direct online selling, justify your answers.
- Identify the channel level used by your organisation to market your product and discuss it's appropriateness.
An X- bar and R chart was prepared for an operation using twenty samples with five pieces in each sample X-bar was found to be 33.6 and R-bar was 6.20. During production, a sample of five was taken and the pieces measured 36, 43, 37, 25, and 38. At t..
This can be a very controversial topic and is one that should solicit strong opinions. Have you ever thought about this? My guess is the average consumer has not, should we only blame the marketing people? In your opinion when marketers use their kn..
Which of the following trends has led to an increased need for mentoring?
Both production lines can produce all the different types of nozzles. The bronze machines needed for the bronze sprinklers require two operators and can produce up to 12,000 sprinklers
Explain the key concepts and terminology - Organizational culture and behavior and provide a brief analysis of the culture and behavior of your organization or an organization with which you are familiar
How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain. Describe the opportunities provided by technology for businesses. Expl..
What are the potential ramifications of a job-applicant providing the employer with false or misleading information in order to enhance the applicant's chances of being hired? Discuss how such false information would affect the employer and the emplo..
What potential cost saving advantages might firms experience using outsourcing?
Dewey Cheatham is the new Vice President of Marketing for a large online search engine company, Pottstown Innovative Enterprises (AKA, PIE). The shipment of prescription drugs from pharmacies outside the United States to customers in the United State..
You have been given the responsibility of supervising 12 MBA summer interns, hired specifically to conduct internal research for your company. You are concerned that they do not fully understand the importance of ensuring adherence to the principles ..
Determine the marketing mix specific to your selected global product or service and explain your choice of marketing mix. Prepare a marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-busine..
Citing reputable sources, explain why having objectives is a very important part of the business strategy and what happens when a firm does not identify "good" objectives. How does a firm know they have the correct objectives?
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