How would you define public relations

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Reference no: EM133351266

Questions:

1. How would you define public relations?
2. What are the four public relations models? What is practiced today?
3. Who is Edward L. Berneys, and how is he significant to the public relations profession?
4. What is SPIN, and why is it counter productive to the long-term public relations goals?
5. What is the difference between "reactive" and proactive public relations? Which is more effective?
6. What are "stakeholders" and why are they important in phblic relations?

Reference no: EM133351266

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