How well the advertising is working

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Reference no: EM131031989

A restaurant located in an office building decides to adopt a new strategy for attracting customers to the restaurant. Every week it advertises in the city newspaper. To measure how well the advertising is working, the restaurant owner recorded the weekly gross sales for the 15 weeks after the campaign began and the weekly gross sales for the 15 weeks immediately prior to the campaign. Data on weekly gross sales (in dollars) for 15 weeks before and after the program were recorded and analyzed. Below are the outputs.

Paired Samples StatisticsMean

N

Std. Deviation

Std. Error Mean

Pair 1

before

5392.13

15

398.035

102.772

after

5746.06

15

409.010

105.605

 

Reference no: EM131031989

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