How to specifically target the younger generations based on

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Question: MILLENNIALS and GEN Z What recommendations do you have about how to specifically target the younger generations based on the information? (Bullet points are fine. Minimum of 5 ideas with 1 sentence explanation.) Do you think we should create some new team traditions for the younger generation or revitalize/reenergize current traditions? (2-3 sentence explanation)

• Make it easier for fan-parents to engage their kids with a league. Almost one-quarter of fans surveyed include "family friendly attractions" as a top-three improvement they would like to see in the live game experience.

• Create new ways for kids to engage with a sport. If play is declining despite the efforts of the sports community, teams should consider investments in kids' fan clubs, kids' social clubs, school sponsorships, school field trips, and player school visits.

• Support and reward promising youth leagues. Teams can focus on strengthening relationships with existing leagues by offering 'priceless' experiences such as celebrity coaches for the day and training programs at the practice field/stadium.

Reference no: EM133558862

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