How to increase profits and customer retention

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Reference no: EM131250979

English for Special Purposes - Writing Task

A chain of 50 three-star hotels in 15 countries around the world is losing customers and its profits are going down. Something must be done. The CEO asks you to have a meeting with the marketing team to brainstorm ideas on how to increase profits and customer retention.

Now that the meeting of your team has finished, pretend that you are the person who directed the meeting. Write an email to the general manager of the company which owns the hotel, giving realistic proposals about what the company should do to make the hotel profitable again.

Use your dictionary to check spellings, and check your writing carefully for mistakes before you hand it in. Write at least 200 words.

TO: Mr. John Thompson, Managing Director, Vantage Hotel Group

SUBJECT: Recommendations for making the Vantage Hotelprofitable

CONTENT, ORGANIZATION & FLOW

CLARITY AND GRAMMATICAL CORRECTNESS OF SENTENCES

Penalty for mistakes in spelling, punctuation and/or capitalization

Penalty for incorrect or inconsistent formatting of paragraphs

Verified Expert

Vantage hotel group is a three-star hotel group. At present the group is suffering with the loss of customers in the recent times. In line with the attempts to restore its condition, a meeting of marketing personnel is conducted in recent times. The letter provided here is a briefing of recommendations to GM,in after-math to the meeting conducted.

Reference no: EM131250979

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