How to improve image and facing charges of exploitation

Assignment Help Management Theories

Reference no: EM131839370

Question: Blake Mycoskie is the Founder and Chief Shoe Giver of TOMS, and the person behind the idea of One for One®, a business model that helps a person in need with every product purchased.

A simple idea has grown into a global movement: TOMS Shoes has provided over 60 million pairs of shoes to children since 2006, TOMS Eyewear has restored sight to over 400,000 since 2011 and TOMS Roasting Company has helped provide over 335,000 weeks of safe water since launching in 2014. In 2015, TOMS Bag Collection was founded with the mission to help provide training for skilled birth attendants and distribute birth kits containing items that help a woman safely deliver her baby. As of 2016, TOMS has supported safe birth services for over 25,000 mothers.

TOMS humble beginnings happened unintentionally. While traveling in Argentina in 2006, Blake witnessed the hardships faced by children growing up without shoes. His solution to the problem was simple, yet revolutionary: to create a for-profit business that was sustainable and not reliant on donations. Blake's vision soon turned into the simple business idea that provided the powerful foundation for TOMS.

The potential for controversy related to cause-related marketing: organizations that engage in such practices walk a fine line between increased sales and an improved image and facing charges of exploitation. How do you think TOMS Shoes does with respect to this controversial line?

Reference no: EM131839370

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