How the car will be positioned in relation

Assignment Help Management Theories

Reference no: EM133480782

Question: You work for a PR agency that is launching the Lynx, a new upmarket saloon car for the global market. You have been asked to write a report of 150-200 words that will be used as the basis for a discussion with the client about the launch.

Your report should include:

How the car will be positioned in relation to other luxury saloon cars.
The location for launching the car.
The location for the film shoot for the television advertising campaign.
Film stars, sporting personalities or other celebrities to be present at the launch and used in advertising.
Unusual ways of impressing tired journalists from the national press and the motoring press: new types of gifts, information packs, etc.

Reference no: EM133480782

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