How texts and visual materials use language and images

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Reference no: EM133367513

Question: For your first long-form essay, is a rhetorical analysis of a commercial. Leading up to the paper, we will study rhetorical analysis by looking at how texts and visual materials use language and images to make arguments and persuade their audience. The goals for this paper are to identify the selling strategy of the commercial and analyze how it persuades the consumer. What kind of an argument does the commercial make to convince the audience? How does this tap into the psychology of the consumer, including their needs, desires, and anxieties? As support for your paper, you will explain how the commercial makes appeals to logos, pathos, and ethos and how they use elements of film like images, sounds, dialogue, and narrative to advance their persuasive

Video: Nike - Unlimited

Reference no: EM133367513

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