How should marketers be dealing with given activities

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Critical thinking User-generated commercials seem to be part of a broader trend toward user-generated content of all sorts.

Examples include MySpace, Flickr (where users post photos and comment on others' pictures), blogging, and video-sharing sites like YouTube.

Do you think this is a passing fad or an important trend? How (if at all) should marketers be dealing with these activities?

Reference no: EM131284994

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