How much time do you estimate it will take

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Reference no: EM133483544

Case: "The impact of digital marketing on customer behavior and purchase choices."

A)Discuss the data collection process for this research.

Discussion must include:

Discuss the specifics of how to collect the data, for example,

-Do you plan to use face-to-face interviews?

-Do you plan to use focus group interviews?

-Key informants?

-Available data?

-Content Analysis?

-Historical Analysis?

-Do you plan to hand the survey to people you knew?

B) How do you plan to collect the responses?

C) How much time do you estimate it will take?

D) What controls will you have to ensure data quality?

E) What are the ethical issues involved in the study.

Reference no: EM133483544

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