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Each of the following examples involves a market researcher's need to measure some construct. Devise an appropriate scale for each one. Defend the scale in terms of its scaling assumptions, number of response categories, use or nonuse of a "no opinion" or neutral response category, and face validity.
a. Mattel wants to know how preschool children react to a sing-along video game in which they must sing along with an animated character and guess the next word in the song at various points in the video.
b. TCBY is testing five new flavors of yogurt and wants to know how its customers rate each one on sweetness, flavor strength, and richness of taste.
c. A pharmaceutical company wants to find out how much a new federal law eliminating dispensing of free sample prescription drugs by doctors will affect their intentions to prescribe generic versus brand-name drugs for their patients.
Explain two specific challenges states are facing as they try to regulate the Internet.- Explain how the concepts of domain names, trademarks, and cybersquatting are related.
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How the tools you selected might aid your understanding and experiences with managing projects - How the tools might make managing projects more challenging.
An overseas position with your current employer. Because you expect to be in the new position for several years, you and your spouse have elected to sell your current home. Your real estate agent strongly advises that you undertake several upgrades i..
Which of the following is not a major strategic operational competitive dimension that forms a company's competitive potision?
assessment brief a proactive strategic procurement operation can give the organisation it represents a competitive
What are the ethical Implications of Dilworth's Payment Practices? - What impact, If any, might these practices have on the firrnh supplier relationships?
As the project manager, how do you change the culture? How do you ensure that your project is completed? What type of leadership style might work in this organizational setting? How will you measure success? Why
What is the mission of the firm? What business is it in? How well is its mission understood throughout the organization? Five years fromnow, what business does it wish to be in?
What are the principles of the AICPA Code of Professional Conduct? What sorts of actions may be considered legal, yet unethical?
What does the abbreviation UTC indicate?- How is a 12-hour clock different from a 24-hour clock? With which are you most familiar?
You know that you need new ideas on and how to put together the proposal as well as communicate your approach in a way that will impress the customer.
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