How does iexplore appeal to comparison shoppers

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Reference no: EM131304162

iExplore is an Internet company that offers a variety of travel and adventure products. Visit its website at www.iexplore.com.

a. Based on the information provided at the website, what are some of iExplore's basic products?

b. What market segments does iExplore appear to be targeting with its website? What segmentation variables are being used to segment these markets?

c. How does iExplore appeal to comparison shoppers?

Reference no: EM131304162

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