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How does category management help retailers

Assignment Help Management Theories
Reference no: EM131459478

Question: How does category management help retailers? Category management helps retailers by providing a person- a category manager-to oversee an entire product line and maximize sales for that retailer. It teams the consumer goods producer's marketing expertise with the retailer's in-store merchandising efforts to track and identify new opportunities for growth.

Reference no: EM131459478

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