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Question 1) How do you judge the quality of a product/service, whether a computer, legal services, or something else? Is it mostly by price? Discuss your perceptions of price and quality. Do you judge the quality of goods differently than services? Why or why not? (2) Have you ever encountered dynamic pricing? State the type of product/service situation in which you experienced dynamic pricing. What type of industries are the best ones to use dynamic pricing? What are the advantages and disadvantages both short term and long term? Include considerations of customer perceptions of fairness in your response. (3) Describe how your company would determine the price of a product/service in a foreign market that is already established in a domestic market. State what factors are important in your pricing decision and why these factors are important. Would you change your pricing decision over time? Include information on the product life cycle in your discussion. (4) After reading "Born Global" talk about the advantages and disadvantages of going global earlier rather than later in the life of a small to medium sized business. What kind of foreign market entry strategies would you recommend for different types of firms/industries?
Learning contract proposal that will form the basis of your learning contract report.
"Change is the only constant " Evaluate the different types of change that have occurred in Sony.
How do advertisers try to use group influence? Will you find any specific examples and explain the relevant theory of group behavior and influence?
You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.
The purpose of this project is to help you to gain an understanding of how the stock market works and of the relationship between theory and practice.
Find not only the optimal production quantities, but also the optimal total cost.
Describe the management process and identify the skills required to manage business organizations.
Case Study : Bert's Bonsai and Aquatic Sport Museum Prepare a knowledge management system.
Demonstrate understanding of the many-sided nature of knowledge management
Write a paper on Historical Trends of Management.
Theory of Planned Behavior and Integrated Behaviors Model
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