How do you get from a mission to a vision

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Reference no: EM133283281

Question: How do you get from a "mission" to a "vision?" What changes are occurring in the market where we operate? What new (or different) customer needs should we satisfy? Do we "create" a need? What new (different) buyer segments should we be concentrating on? How do you communicate the "strategic vision"? How do you let employees know that they are, for example, "building a cathedral," instead of just "laying stones"??? Is the "mission statement" motivational?? Is the "vision statement" more motivational??

Reference no: EM133283281

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