How do these relate to customer loyalty

Assignment Help Management Theories

Reference no: EM131498934

Question: Customer loyalty can be a powerful competitive advantage. And customer loyalty is more than repeat purchasing. Customers who are loyal tend to buy more over time and, most important, tend to tell others about a company to their family, friends, and colleagues. Enterprise Rent-A-Car figured this out early on and, rather than having a complicated and sophisticated customer research program, they focused on two simple questions- one about the quality of the customers rental experience and, the second, the likelihood that they would rent from the company again. What do you think about this view? What organizational capabilities would be necessary to develop customer loyalty? Check out Enterprises Web site [www.enterprise.com]. Look at the statements of the company's mission, culture, and founding values. How do these relate to customer loyalty?

Reference no: EM131498934

Questions Cloud

Short-term debt increase without pushing its current ratio : How much can its short-term debt (notes payable) increase without pushing its current ratio below 2.0?

What type of resources are brands : The conventional view that leading brands maintain their market leadership for long periods of time may be inaccurate. Strategic decision makers can no longer.

Calculate the future worth in year : Calculate the future worth in year 12 of an investment fund that gets a deposit of $110,000 in the first 4 year,

Corporate network and satellite offices : Develop the PCS security program charter for the corporate network and satellite offices.

How do these relate to customer loyalty : Customer loyalty can be a powerful competitive advantage. And customer loyalty is more than repeat purchasing. Customers who are loyal tend to buy more over.

Calculate what price katrinas candies should charge : Algebraically, determine what price Katrina's Candies should charge in order for the company to maximize profit in the short run.

By getting closer to the source of payment : By getting closer to the source of payment, lockboxes can be used to reduce:

What price does the? dividend-discount model : Assume? Colgate-Palmolive Company has just paid an annual dividend of $ 0.99. what price does the? dividend-discount model predict Colgate stock should? sell?

Jobs and career opportunities in information systems : Describe three or four types of jobs and career opportunities in information systems and in related fields.

User Account

All Pages