How can control over local marketing be managed in exporting

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How can control over local marketing be managed in exporting? In franchising? How can Star- bucks, the specialty coffee retailer, maintain marketing control over its franchise operations in Japan?

Reference no: EM13903739

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How can control over local marketing be managed in exporting : How can control over local marketing be managed in exporting? In franchising? How can Star- bucks, the specialty coffee retailer, maintain marketing control over its franchise operations in Japan?

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