Has sms defined the relevant market correctly

Assignment Help Management Theories
Reference no: EM131473311

Question: Digital Equipment Corp. (DEC) manufactures computer hardware. In April 1994, DEC introduced its Alpha line of mid-range servers. It offered a threeyear warranty on the servers, even though the industry standard at the time was to offer a one-year warranty. DEC offered the longer warranty as part of its strategy to compete with its industry rivals, such as IBM, Sun Microsystems, and HewlettPackard. SMS Systems Maintenance Services, Inc., an independent service organization (ISO) that operates nationally and specializes in servicing DEC equipment, accused DEC of violating Section 2 of the Sherman Act, alleging that longer warranties unfairly constrained consumers' ability to choose their preferred service providers and thus paved the way for a monopoly in the services aftermarket for DEC computers. There is a strong aftermarket for servicing computers, and many ISOs compete vigorously with manufacturers for this business. SMS argued that a purchaser with a warranty will not use an ISO because the purchaser will not want to pay twice for the same service. In framing its argument, SMS alleged that the relevant market was the aftermarket for repair services for DEC computers. Has SMS defined the relevant market correctly? How should the court rule on its claim?

Reference no: EM131473311

Questions Cloud

Is the trial court analysis correct and persuasive : Full Draw Productions, an archery trade show promoter, held its first Bowhunting Trade Show (BTS) in 1990. At the time, it was the only merchandise mart.
Determine any additional information you would need to have : Determine any additional information you would need to have before making a recommendation. Define the terms Cash Budget, Sales budget and Balanced scorecard.
Current federal deficit : Using only.gov Websites report the current GDP, the current Federal deficit, the current Federal debt.
Current yield to maturity : Calculate the current price of a $6,000 par value bond that has a coupon rate of 15 percent.
Has sms defined the relevant market correctly : Digital Equipment Corp. (DEC) manufactures computer hardware. In April 1994, DEC introduced its Alpha line of mid-range servers. It offered a threeyear warranty
When a change in accounting principle occurs : When a change in accounting principle occurs? Which of the following is the appropriate general journal entry to record the declaration of cash dividends?
What would you tell him : You figure it is not such a big deal; besides, you know he could make your job easier by keeping the other inmates on the tier in line. What would you tell him?
Flower shoppe has accounts receivable : The Flower Shoppe has accounts receivable of $3,506, inventory of $4,407, sales of $218,640, and cost of goods sold of $169,290.
What is the relevant market : OPINION: PER CURIAM. In preparation for the 1985 Georgia Bar Examination, petitioners contracted to take a bar review course offered by respondent BRG.

Reviews

Write a Review

Management Theories Questions & Answers

  Learning in action

Learning contract proposal that will form the basis of your learning contract report.

  Change is the only constant

"Change is the only constant " Evaluate the different types of change that have occurred in Sony.

  How do advertisers try to use group influence

How do advertisers try to use group influence?  Will you find any specific examples and explain the relevant theory of group behavior and influence?

  Case study:saving sony

You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.

  How the stock market works

The purpose of this project is to help you to gain an understanding of how the stock market works and of the relationship between theory and practice.

  Find the optimal production quantities

Find not only the optimal production quantities, but also the optimal total cost.

  Describe the management process

Describe the management process and identify the skills required to manage business organizations.

  Case study : bert''s bonsai and aquatic sport museum

Case Study : Bert's Bonsai and Aquatic Sport Museum Prepare a knowledge management system.

  Knowledge management techniques

Demonstrate understanding of the many-sided nature of knowledge management

  Theory of transtheoretical model

Demonstrate understanding of the many-sided nature of knowledge management

  Write a paper on historical trends of management

Write a paper on Historical Trends of Management.

  Theory of reasoned action

Theory of Planned Behavior and Integrated Behaviors Model

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd