Already have an account? Get multiple benefits of using own account!
Login in your account..!
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
English Motors, Ltd. (EML), developed a new all-wheel-drive sports utility vehicle. As part of the marketing campaign, EML produced a video tape sales presentation to send to both owners of current EML four-wheel-drive vehicles as well as to owners of four-wheel-drive sports utility vehicles offered by competitors; EML refers to these two target markets as the current customer market and the new customer market. Individuals who receive the new promotion video will also receive a coupon for a test drive of the new EML model for one weekend. A key factor in the success of the new promotion is the response rate, the percentage of individuals who receive the new promotion and test drive the new model. EML estimates that the response rate for the current customer market is 25% and the response rate for the new customer market is 20%. For the customers who test drive the new model, the sales rate is the percentage of individuals that makes a purchase. Marketing research studies indicate that the sales rate is 12% for the current customer market and 20% for the new customer market. The cost for each promotion, excluding the test drive costs, is $4 for each promotion sent to the current customer market and $6 for each promotion sent to the new customer market. Management also specified that a minimum of 30,000 current customers should test drive the new model and a minimum of 10,000 new customers should test drive the new model. In addition, the numbers of current customers who test drive the new vehicle must be at least twice the number of new customers who test drive the new vehicle. If the marketing budget, excluding test drive costs, is $1.2 million, how many promotions should be sent to each group of customers in order to maximize total sales?
Based on theories of perception and attribution
Describe the development phases of an M&A and the respective HR implications.
She is willing to consider anything from subsidized bus passes to company-owned shuttle buses to telecommuting, but the decision requires a thorough understanding of employee transportation needs.
Assignment 1: Based on your survey results, list your top three character strengths, and then rephrase them as values that are relevant to your personal and professional life. For instance, if one of your strongest character traits is 'Critical Think..
Which training programs can help reduce the turnover problem.
1. May a lawyer place in a public advertisement his degrees earned, the area of study of each degree, the school attended and the date of graduation?
Global marketing management leadership creates the strategic synergy capable of synthesizing strategic plans into purposeful action. Leadership instills global marketing control in three major governance modes: functional (e.g., global marketing mix)..
WidgeCorp became the market leader in snack foods after acquiring a rival company, Company W. Their management style and business decision-making differed
case study snedeker global cruisesit was august 7th and brandt womack had just been provided his first assignment by
research analysis and proposala brief investigation of a question of interest to you related to organizational culture
KNOWLEDGE MANAGEMENT THEORY IN STUDENT INFORMATION MANAGEMENT TECHNOLOGY LITERATURE
Explain how a non-bottleneck can become a bottleneck.
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd