Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
English Motors, Ltd. (EML), developed a new all-wheel-drive sports utility vehicle. As part of the marketing campaign, EML produced a video tape sales presentation to send to both owners of current EML four-wheel-drive vehicles as well as to owners of four-wheel-drive sports utility vehicles offered by competitors; EML refers to these two target markets as the current customer market and the new customer market. Individuals who receive the new promotion video will also receive a coupon for a test drive of the new EML model for one weekend. A key factor in the success of the new promotion is the response rate, the percentage of individuals who receive the new promotion and test drive the new model. EML estimates that the response rate for the current customer market is 25% and the response rate for the new customer market is 20%. For the customers who test drive the new model, the sales rate is the percentage of individuals that makes a purchase. Marketing research studies indicate that the sales rate is 12% for the current customer market and 20% for the new customer market. The cost for each promotion, excluding the test drive costs, is $4 for each promotion sent to the current customer market and $6 for each promotion sent to the new customer market. Management also specified that a minimum of 30,000 current customers should test drive the new model and a minimum of 10,000 new customers should test drive the new model. In addition, the numbers of current customers who test drive the new vehicle must be at least twice the number of new customers who test drive the new vehicle. If the marketing budget, excluding test drive costs, is $1.2 million, how many promotions should be sent to each group of customers in order to maximize total sales?
Whats difference between Walgreens VS Walgreens flagship store
question 1a the management of quality in a service environment is without doubt different from that in a manufacturing
Critically Analyse a designed product or package.
The concept of the psychological contract tells us much about the causes and problems with employee attitudes and behaviour.
Goal: Conduct/construct an experiential evaluation/assessment of the business model of your organization (or one with which you are closely familiar) using the business model canvas and related text.
The Hair Emporium
How does Porsche's Balanced Score Card approach compliment its output control efforts?
Consider again the medicine system discuss the technology behind the system, and how it will be updated to keep pace with emerging technology
Organisations that need to recruIit constantly from outside are admitting to failure- they also take a huge gamble on a largely unknown person.' Discuss.
Explain the difference between an ordinary annuity and an annuity due.
Who do you feel was more in control the police or Sonny and Sal (why)? If you could compare Sonny and Sal to two of the characters from Reservoir Dogs who would they be and why? Explain in detail?
Which of the following theories is least relevant to merit pay?
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd