Find one online and one offline channel

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A-H: Lead Generation. Find one online and one offline channel in which sales leads will be generated. Use Internet marketing principles to give a reason on why your selected channels will generate leads.

I-P: Customer Lifecycle. Find one of the stages of the customer lifecycle. Show how you craft a message for that stage.

Q-Z: Conversion. Show why do you think it is hard to come up with a single, concise definition of conversion? Give two examples of diverse conversion definitions. Give a rationale for your examples based on Internet marketing principles.

Reference no: EM13663789

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