Reference no: EM132313453
Please look at assignment brief and marking rubric task
- The choosen company is Harley-Davidson
- You have to dicuss only Overseas Expansion
- Please includ mission and vision under introduction part Part 1 : The Strategic Imperative facing the emerging MNE
Chapter 1 # Expanding Abroad
Examine the internal strategic motivations that drive, attract, or compel MNEs to expand offshore
Chapter 2 # Understanding the International Context
Helps to understand the complex and often conflicting external environmental forces that shape the strategy of the MNE as it expands abroad
Chapter 3 # Developing Transnational Strategies
Explores how MNEs resolve the tension between their internal motivations and the external forces and to develop a strategy based on building layers of competitive advantage
Part 2 : The Organizational Challenge flowing from strategic imperatives
Chapter 4 # Developing a Transnational Organization
Examines the task of building an organization able to deliver the multi-layered strategic capabilities required by a multidimensional transnational strategy
Chapter 5 # Creating Worldwide Innovation and Learning
Focuses on the critical strategic task of developing the capability to develop and diffuse innovations on a worldwide platform
Chapter 6 # Engaging in Cross-Border Collaboration
Explore the growing organizational challenge of managing collaborations across corporate boundaries.
Part 3 : The Managerial Implications of both the strategic imperatives and the organizational challenges we have identified
Chapter 7 # Implementing the Strategy
Explore the managerial roles and responsibilities required in implementing MNEs strategy
Chapter 8 # The Future of the Transnational
Considers the evolving roles and responsibilities of transnational organizations and managers in today's global political economy
Attachment:- chapter.rar