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Q1) The principle dangers of cost leadership approach include all the following except?
powerful buyers, technological change, imitation of product techniques, changes in customer tastes, or rivals lowering their costs.
Q2) A company with a business-level strategy of cost leadership should pursue which of the following global expansion strategies?
(a) Multidomestic
(b) Global
(c) International
(d) Transnational
(e) A cost leader should not expand globally
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