Explain what are the consequences of using these techniques

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Reference no: EM1324292

Research unethical marketing techniques used in e-business; target market

Select and provide reasoning to marketing e-commerce website - my chosen e-business is a service oriented website

Part 1 Ethical Research

Research unethical marketing techniques used in e-business

-Page Cloaking and Mirror Pages/sites

-Spam email

-keyword stuffing and irrelevant keywords

-spam blogs

-link farms and link bait

Explain What are the consequences of using these techniques properly? Which can be unethical? which can be illegal?

Part 2 Site Application

After researching which techniques would be of great use for a service oriented website. Consider the target market and competition, select 3 techniques used to promote this service oriented site.

-Provide rationale for the choices

-Explain how to apply the techniques

-Create example of the technique for this service oriented site

-Analyze how this application is deemed to be ethical

Reference no: EM1324292

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