User Account

All Pages

Explain ethics and promoting your site

Assignment Help Marketing Management
Reference no: EM1324296

Explain ETHICS AND PROMOTING YOUR SITE

There are many great ways to promote your site like search engine optimization strategies and pay per click or other inbound links. And there are unethical and often illegal techniques like spam and link bait that could tarnish your siteâ??s reputation or land you in legal trouble.

Part 1: ETHICAL RESEARCH

Using your text, online internet periodicals, or articles from the full-text databases in the library:

Research unethical marketing techniques used in e-business, including but not limited to:

Page Cloaking and Mirror Pages/sites

Spam Email

Keyword Stuffing and Irrelevant Keywords

Spam Blogs

Link Farms and Link Bait

What are the consequences of using these techniques improperly? Which can be unethical? Which can be illegal?

This section of the paper should be 2-2 ½ pages in length

Part 2: SITE APPLICATION

After having researched the unethical aspects of e-marketing, what techniques will you use to promote your site? Considering your target market and competition, select 3 techniques that you will use to promote your site.

Provide rationale for the choices.

Explain how you will apply the technique.

Create an example of the technique for your site.

Analyze how your application is deemed to be ethical

Reference no: EM1324296

Questions Cloud

Explain electronic commerce - identify one legal conflict : - Identify one legal conflict with EC that has not been resolved and discuss why legal disputes cannot be resolved by simply referring
Trouble in a new venture : Describe the principal causes and danger signals of impending trouble in new venture, and principal diagnostic methods employed to devise interventions and turnaround plans?
Mood and perception : In addition, what would you suggest are the implications of one's mood -- either negative or positive -- on your ability to be objective and unbiased in perceiving aspects of a phenomenon?
Managerial roles-essentail knowledge and skills : Managerial roles include adapting an organization to its environment, articulating and gaining support for the organization's mission, vision and values, and designing the internal structures of the organization.
Explain ethics and promoting your site : Explain ETHICS AND PROMOTING YOUR SITE and Research unethical marketing techniques used in e-business and including but not limited to
Attribution and interpersonal perception : How will each candidate describe or justify why he or she did not get the position?
Describe the operational components of planning : Taylor Inc. - Describe the operational components of planning, sourcing, making, and delivering.
Data collection and perception of a condition : Data and analysis are significant to use in various steps of the program design and evaluation method.
Explain what are the consequences of using these techniques : Explain What are the consequences of using these techniques properly and Which can be unethical and which can be illegal

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd