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1. What is perception? Explain the three parts of the perception process: exposure, attention, and interpretation. For marketers, what are the implications of each of these components?
2. What is motivation? What is the role of motivation in consumer behavior?
Create a PERT/CPM chart - Identify the critical path and compute project duration
Write a brief summary of the case study.
Your next step in the project management process is to create a work breakdown structure for the trade show.
part - 1a. explain the industry within which your business will be located and illustrate at least three recent trends
If a durable good monopolist cannot commit to future prices, does the number of consumers matter? Explain.- Does a durable good monopolist have an incentive to set its prices flexibly in each period? Discuss.
What are gender roles? How do metrosexuals differ from other male consumers?- What is the significance of family life cycle and lifestyle in understanding consumer behavior and purchasing decisions?
Derive the formula for the probability of error incurred by the maximum likelihood detection procedure applied to this form of signaling over an AWGN channel.
Construct a decision tree - Risk Analysis and the Value of Information
Describe the company and the product safety issue that led to the lawsuit.
Developing and implementing the policies and procedures you have decided to develop a project plan, which will assist you with planning, monitoring and implementing your project.
What were the most compelling topics learned in this course? Discuss with your colleagues 1 project management term or concept that particularly stood out for you this session.
Identify a charitable organization or social cause that you would like to champion as part of the promotional campaign for your project.
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