Explain the term societal marketing

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Reference no: EM133946867

Assignment:

1. Explain the term 'societal marketing'.

2. Explain the term 'production' and identify one aspect of production that is considered by societal marketing.

3. Explain the term 'product' and identify one aspect of product that is considered by societal marketing.

4. Explain the term 'selling' and identify one aspect of selling that is considered by societal marketing.

5. Explain the concept of 'marketing mix'.

6. Describe each of the following promotional methods.

Advertising
Sales promotions
Public relations and events

7. Words, describe each of the following media channels.

Social media channels
Retargeting advertising
SEO

8. List and briefly describe three of the elements of a product (e.g. core benefits).

9. Words, describe two differences between a 'service' and a 'product'.

10 Identify three sources of marketing information that you can use to review the marketing activities of an organisation.

11. Briefly explain the terms 'organisational policy' and 'organisational procedure' and give two examples relevant to marketers for each.

Organisational policy
Organisational procedure

Reference no: EM133946867

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