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Explain the six steps in the hierarchy of effects model

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QUESTION 1: Explain the difference between brand equity, brand awareness, and brand image. Choose one product and explain how each of the terms relate to that brand.

QUESTION 2: Explain the four components to a SWOT analysis and provide an example of each.

QUESTION 3: Explain the six steps in the Hierarchy of Effects Model.

QUESTION 4: Explain the four main ways marketing communication professionals use to determine a target market.

QUESTION 5: What are the three ways to determine a marketing communications budget? Explain each method.

QUESTION 6: Explain the reasons why a product might need to be re-positioned. Provide an example for each.

QUESTION 7: Explain how Marketing Communications is different from Marketing. What is Integrated Marketing Communications?

QUESTION 8: List and explain the steps in the Brand Adoption Process.

QUESTION 9: What is customer relationship management (CRM) and how is database marketing used to enhance CRM?

QUESTION 10: Explain the use of SMART goals in a Marketing Communications Plan. Provide an example of a SMART goal.

Reference no: EM131148150

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