Explain the roles of logistics

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Reference no: EM131459579

Question: Explain the roles of logistics and supply chain management in an overall distribution strategy. Effective logistics requires proper supply chain management. The supply chain begins with raw materials, proceeds through actual production, and then continues with the movement of finished products through the marketing channel to customers. Supply chain management takes place in two directions: upstream and downstream. Tools that marketers use to streamline and manage logistics include radio-frequency identification (RFID), enterprise resource planning (ERP), and logistical cost control.

Reference no: EM131459579

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