Reference no: EM133059716

Question 1: The Global Financial crisis of 2007/8 resulted in a resurgence of interest in Keynesian economics among many economists and policy makers in many parts of the world. This included discussions and implementation of economic policies based on the recommendations made by J.M. Keynes in response to the Great Depression of the 1930s.

a) Explain the theoretical foundations of Keynesian economics.
b) Do you support this resurgence? Justify your answer.

Question 2: a) According to Keynes the economy can get trapped in a situation where monetary policy is totally ineffective, i.e. the economy is in a liquidity trap. Explain using graphs

b) Compare and contrast the Keynesian and monetarist views with respect to the demand for money. What is their key difference?

Question 3: Keynesianism and monetarism are undoubtedly two of the most influential schools of thought within economic theory. Provide a comprehensive overview of both approaches by identifying their key differences.

Question 4:

a) Using appropriate diagrams, compare cost-push and demand-pull inflation. And the key differences between them.

b) It is sometimes said that while cost-push factors can lead to higher prices and therefore, an initial round of inflation, inflation can only be sustained bydemand-pull factors. Explain this point of view.

Question 5:

Inflation in the UK, Europe and in the United States has remained relatively low in recent years - despite so much new money being pumped into these economies resulting from Quantitative Easing. For whatever reason, money supply growth in most countries no longer tracks the consumer price index in any meaningful way. Some economists have suggested that this is evidence that monetarism is dead.

a) Explain the meaning of Quantitative Easing and monetarism?
b) Do you agree that monetarism is dead? Why?

Question 6:
a) Explain and show using a graph how the long run outcome in monopolistic competition differs from that in a monopoly
b) Compare and contrast perfect competition and monopoly in terms ofopportunity for long term economic profits, nature of competition and socialoutcomes. Use diagrams and give appropriate examples.

Question 7:
Write short notes on EACH of the following concepts:
a) Bank Credit Multiplier
b) J-curve effect
c) Crowding out.
d) Deflationary gap
e) Marshall-Lerner Condition

Question 8:
The circular flow of income forms the basis for all models of the macro-economy, and understanding the circular flow process is key to explaining the determination of national income, output and expenditure over time. Fully explain and illustrate the circular flow of income model as well as highlight the causes and consequences of disequilibrium?

Question 9:
a) Discuss how Porter's Five Forces Model can help explain the relationship between market structure and the strategic behaviour of firms

b) Elaborate on any limitations that may be associated with this framework

Question 10:

a) Define price elasticity of demand, using appropriate formula.
b) Discuss the importance of price elasticity of demand of a good service in affecting the revenue of a business. Use diagrams to illustrate.

Question 11:
a) All unemployment is voluntary'. Discuss the economic basis for this assertion.

b) An economy has high nationwide unemployment. Discuss and critically appraise the government's policy options.

Case Assignment
The Marketing Planning Challenge for Stellantis Corp. - L. Gialloreto

Stellantis is a newly merged car company built from the former FCA and PSA automotive groups. During the course of 2020 and 2021, and despite C-19 challenges worldwide, Stellantis decided to create a new automotive company merging a large house of brands structured portfolio of brands including Alfa Romeo, Peugeot, Chrysler among others. Original plans such as moving the Peugeot brand back to the US seem to have been shelved for the time being. As one looks at the large portfolio of products/brands/platforms one cannot help but wonder how these can be better integrated to create a more competitive market posture for Stellantis. Some of the brands in the portfolio are not as strong as others and general global car market competition is heating up.

You have been hired as a consultant to Stellantis and given a mandate to answer the following questions:

Question 1) What are the core competitive challenges that the Stellantis product/service/brand portfolio faces and how should Stellantis improve its m,arket approach in order to push past these challenges to grow at a faster than market pace in the coming 36 month time frame? (2022-2024)

The Marketing Planning Challenge for Stellantis Corp. - L. Gialloreto

Question 2) How should Stellantis integrate and grow its newly merged portfolio of hybrid and electric vehicles in order to gain market leadership in its key geographic sales territories? What branding strategy should accompany the future electric product portfolio strategy?

Question 3) Provide a future growth strategy and resulting revenue forecast for Stellantis for the coming two years 2022-2023 including the assumptions you make in providing these forecasts as well as describing what you feel is the ideal method(s) to use in forecasting the revenues and the net marketing contribution for Stellantis in 2022-2023.

Attachment:- Marketing Planning Challenge.rar