Explain the importance of integrated marketing campaigns

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Reference no: EM133362189

Questions:

1.Explain the importance of integrated marketing campaigns and the value they create in a firm's advertising strategy. What makes them such a powerful tool in marketing?

2.List three examples of different platforms advertisers could use in order to create an integrated marketing campaign for a product or service.

3.Why is message consistency so important in communicating advertising messages? What are integrated marketing campaigns role in helping deliver a consistent message to the consumer?

4.Integrated marketing campaigns look to tell a story and create an experience. How does a campaign's ability to present a holistic narrative benefit the consumer and brand relationship? Give an example of an integrated marketing campaign you have recently seen and explain what made it successful.

Video: The Hunger Games: Catching Fire - Integrated Marketing Campaign Overview

Reference no: EM133362189

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