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Explain the goal of yield management

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Reference no: EM131459954

Question: 1. Explain the goal of yield management. Yield management pricing strategies are designed to maximize revenues in situations in which costs are fixed such as airfares, auto rentals, and theater tickets.

2. What are five pricing objectives in global and online marketing? Five pricing objectives in global and online marketing are profitability, volume, meeting competition, prestige, and price stability.

Reference no: EM131459954

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