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Explain the concept and purpose of a marketing decision support system. A decision support system (DSS) makes data instantly available to marketing managers and allows them to manipulate the data themselves to make marketing decisions. Four characteristics make DSSs especially useful to marketing managers: They are interactive, flexible, discovery oriented, and accessible.
That is, they give managers access to information immediately and without outside assistance; they allow users to manipulate data in a variety of ways and to answer "what if" questions; and they are accessible to novice computer users.
1. In the absence of company problems, is there any reason to develop a marketing DSS?
2. Explain the difference between marketing research and a DSS.
Determine the total budgeted cost for the project, prepare a budgeted cost by period table and a cumulative budgeted cost (CBC) curve for the project and identify at least four risks that could jeopardize the project.
Leave room to append more information later to show your mitigation strategy. Complete the New Content below, and copy it under the sections in Key Assignment Document called "Project Risks Identification" and Project Risks Assessment
Which communication techniques will you rely on to resolve potential disputes between these two directors?
As you can see, it is a totally different ball game in Hungary as compared to the US. So many difficulties are being faced by Thomas. Read the case given at the end of chapter 15 carefully and then answer the three questions given at the end of th..
Select Dell Inc. as your business and develop the environmental policy statement for that organization. The policy statement must have the following components below:
Identify the human resources needed for the project. Assume you will need to hire people from the outside to fill these roles. Develop criteria for evaluating applicants responding to the ads.
Find the percentage of time Bob was working. - If you want a confidence level of 95%, and if {3% is an acceptable error, what size should the sample be?
Introduction.The analyses, comparison and similarities of two projects which are China Telecom Corporation and The South Coast Telecommunications, in the light of triple quality constraints. The overview of the lesson learnt from the both projects.
Compute the probability that Tarun is idle, the proportion of the time that Tarun is busy and the average number of dogs being vaccinated and waiting to be vaccinated.
Assignment: How to Become a Leader in Agile Projects-Explain how to handle the documentation needs in this project using the Agile concepts
How much system capacity can be gained by adding capacity to the bottleneck? What are the key factors that determine when to add capacity? Why would an organization want to reduce its capacity?
Develop a process chart for installing a new memory board in your personal computer? - What about the job could have been changed to make you give it a higher score?
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