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Explain the brand and the brand image

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Reference no: EM131152107

Discussion "The Uniform Commercial Code"

The Uniform Commercial Code governs sales contracts. Other contracts are governed primarily by contract common law. Identify a situation where the UCC differs from contract common law. Why do you think that difference exists?

Please respond to the initial question by day 5 and be sure to post two additional times to peers and/or instructor by day 7.The initial post by day 5 should be 75 to 150 words, but may go longer depending on the topic. If you use any source outside of your own thoughts, you should reference that source. Include solid grammar, punctuation, sentence structure, and spelling

Discussion "Positioning and Branding"

Review the following link: https://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx

  • Choose a brand from this list (it must be different from one already chosen and discussed on the board. First come, first choice).
  • Explain the brand (name, logo, other identifiers) and the brand image.
  • Answer the following: Who are the main competitors?
  • Compare the brand and at least one major competitor in terms of positioning? How are they similar and how are they different?

Reference no: EM131152107

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