Explain marketing - what is cpm

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Explain Marketing - What is CPM and Why important and Current trends in advertising, technology

1. What is CPM? Why is CPM important? What are some of the differences between "total cost of CPM" and "advertisement versus the CPM rate"?

2. What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior currently being affected?

Reference no: EM1334277

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