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Explain Marketing - What is CPM and Why important and Current trends in advertising, technology
1. What is CPM? Why is CPM important? What are some of the differences between "total cost of CPM" and "advertisement versus the CPM rate"?
2. What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior currently being affected?
Explain the term E-business and Marketing and Why is it important to create an e-business project plan
Describe the differences between brick-and-mortar and e-commerce with regard to security, fulfillment, and payment. Provide examples.
Explain XML Technology and Find two examples of XML technology being used by corporations today
Explain strategic opportunities for e-Commerce enabled supply chains
What are the legal and regulatory ramifications of operating an e-Business?
Explain E-Business vs E-Commerce and Why do some people say B2B (business-to-business) has greater potential than B2C
Explain government regulations for ecommerce
Explain Era and the military and what needs to be done before it can get to the Era of Total Asset Protection
Explain Research and the Internet and Explain why someone with a serious medical condition might be concerned about researching
Explain Web site and confidentiality, security and international issues and can you please explain how a web site might handle security
The Sarbanes Oxley Act (Sox) came about as a result of corporate scandals such as Enron and Worldcom. Critics say that it is burdensome for most medium sized business.
Explain Strategic and Quality Management and How are quality imperative and continuous improvement related to strategic and operational control
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