Explain market channel conflicts and logistics

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Explain Market Channel Conflicts and Logistics

- Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to be modified over time?

- What are some types and sources of channel conflict? What are some of the ethical considerations in channel relations?

- Why is logistical efficiency important in marketing? How important of a role does technology have in market logistics? What are some examples of technology improving market logistics?

Reference no: EM1334325


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