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Market research and consumer
1. Describe a value proposition and provide an example. How important is value to the consumer?
2. How would you describe relationship marketing? Why are these relationships so important to successful marketing?
3. What are the similarities and differences between holistic marketing and integrated marketing communications
4. Describe Michael Porter's value chain model. What makes this an effective approach?
5. What key elements should be covered when writing a good mission statement? What is the purpose of a mission statement?
6. What is the difference between primary and secondary research methods? Provide an example of how each of these could be used.
7. Write out two different examples of closed-end questions you might use for a market research survey.
8. Putting surveys aside, what other market research methods could be used to gather data? Briefly describe three.
Show at least two of these four interventions and how they have been implemented in an organization in which you are familiar. Were these interventions successful?
What are the five core job dimensions identified by the job characteristics model and How would management apply the job characteristics model?
Green Company Memo - Select a company that is considered green in the way it conducts its business.
Identify at least three ways that a manager can become a more supportive communicator? Your response should be at least 100 words in length. . All sources used, including the textbook
Determine two advantages to providing timely performance feedback to employees. Introduce two examples of possible repercussions of not providing employees with performance feedback in a timely manner.
Statutory compliance and its immense knowledge are crucial to be understood in an organization. It contains all the forms, procedures and acts applicable in a company.
Organizational Strategists - Evaluate what strategists are, and what they do in an organization
Principles of sustainability
Domestic and International HRM - What are the main similarities of domestic and international HRM?
Motivational Theories and Motivational Techniques of Employers - Literature review of four to five articles that document corporate initiatives based on motivator theories.
Explain the term Human Resource Planning and What are the aims & objectives of Human Resource Planning
Explain a time when the scope changed significantly for a project in which you were involved. What other aspects of the project were affected by the scope changes?
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