Example of societal need or ethical business practice

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1. Provide examples of three firms that are involved in both B₂C and B₂B marketing.

2. Pick a firm that you believe provides its customers with a good value. Justify your answer by explaining how the firm competes on value.

3. Why do marketers find it important to embrace societal needs and ethical business practices? Provide an example of a societal need or ethical business practice that a specific marketer is addressing.

Reference no: EM131282751

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