Examine the impact of market segments on healthcare

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Question: Market segments help organizations determine how to appropriately market products and services to consumers. For example, consider baby aspirin. This product is used by pediatric patients for pain relief and by older adults to prevent heart conditions. The plan for marketing baby aspirin would vary depending on the market segment, particularly in communication techniques. Techniques used with parents of young pediatric patients would likely differ from those used with older adults. Communication, whether written or oral, is a key element of marketing. Examine the impact of market segments on healthcare marketing. How can marketing techniques appeal to the young and healthy and encourage them to enroll in health insurance plans?

Reference no: EM133283594

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