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Strategy Investigation Assignment
The traditional approach to strategic management relies on an understanding of the external and internal environments of a firm in order to chart an appropriate route to competitive advantage. From the evaluation of the external and internal environments, a firm is able to formulate short and long-term strategies the implementation of which is measured by the firm's goals and objectives. Complementing a firm's strategy is its business model. Often, strategy and business models are used interchangeably yet they are not the same things. A business model details how a firm delivers value to its customers. One of the key elements of design thinking is a firm's business model which charts how a business delivers value to its customers. Since we will be using design thinking this semester and analysing a firm's business model, it is important the distinction between a firm's strategy and its business model is understood. The strategy investigation requires you to provide a 2000 word assignment that details how a firm's business model complements its strategy. Your assignment will clearly distinguish strategy from the business model but also demonstrate why the two are often confused. This will require you to demonstrate your critical analysis to explain why strategy and business models are often confused. It is important that you present and evaluate alternative principles and concepts to demonstrate further your critical analysis skills. The use of diagrams to support your discussion is encouraged while your ability to synthesise key principles, concepts and models into your own conceptual frameworks will be regarded favourably by your instructor.
The assignment is not related to the case presented today Ecowater's presentation.
Expected Contents -
Format - Essay style but please use headings to break up your assignment.
Use of diagrams to support your discussion is encouraged
Identifies and understands the key principles and concepts relevant to strategy and business models extensively supported by the use of diagrams and conceptual frameworks. Presents and evaluates alternative principles and concepts in a way principle and concepts in a way that demonstrates a comprehensive understanding of the relative merits and limitations of each alternatives. Draws conclusions which follow logically from the analysis and development of both explicit and implicit elements evident in the strategy investigation. Identifies and appropriately uses a wide range of relevant information.
Articles should be after 2010. Nothing should be before 2010 in reference list. Similarity should be around 8-10% not less than it. Diagrams should not be from other articles. I should be according to what did you understand after reading articles. See the refining style. For this assessment, you must cite, using Chicago Referencing, at least ten (10) references, five (5) of which need to be from academic journals (examples of these journals are listed on page 3 of this outline). Failure to meet this requirement will result in loss of marks (see marking guide on Blackboard). Since there has been a rapid growth of late, in the number of journal articles that relate to the topics of strategy and business models, it is expected that at least half of the references you use have been published since 2010. This way. you will make sure you are across the more recent research in the field. You will need to use references skillfully since these will be the sources of information that help you build your argument Where articles provide contrasting or alternative views, make sure you argue how the views contrast and weigh up the relative merits of the differing views.
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