Evaluation of social media outcomes and behaviour

Assignment Help English

Reference no: EM133509546

Questions: Im looking to prepare the second part of an individual report based on google. In it it needs a detailed analysis of the organisation's current integrated communications strategy, using the relevant communication models and theories and frameworks such as

Quantitative and qualitative techniques can be employed to research different topics appropriate to the plan.
Pre-testing unfinished ads: concept tests, focus groups and consumer juries.
Pre-testing finished ads: dummy vehicles, readability tests, theatre tests and physiological measures.
Post-testing: inquiry tests, recall and recognition tests and sales tests.
Other tests: tracking studies, financial analysis and likeability.
Evaluation of public relations: cuttings, media coverage, content analysis, corporate image studies, tracking studies and relative ease of recruitment.
Evaluation of sales promotion campaigns: retail audits, store image studies, stock movement, redemption levels, sales tests and consumer audits.
Evaluation of personal selling: inputs and outputs associated with selling activities. Ratio analysis - expenses, servicing and activity ratios.
Evaluation of online communications: banner ads and websites.
Evaluation of social media: outcomes and behaviour.

Reference no: EM133509546

Questions Cloud

How does learning about the behaviour pathway : Have you used function-based thinking and the behaviour pathway before this module? How does learning about the behaviour pathway and the functions of behaviour

How classroom culture has an impact on behaviour : how classroom culture has an impact on behaviour how function-based thinking increases inclusion

How you will make the changes the next time you are in this : Post your areas for development or improvement with suggestions for how you will make the changes the next time you are in this type of situation.

Construction paneling using recycled plastics and wastes : Construction paneling using recycled plastics and wastes - Explain the research question/problem, including the gap being addressed and Outline the proposed

Evaluation of social media outcomes and behaviour : Quantitative and qualitative techniques can be employed to research different topics appropriate to the plan. Pre-testing unfinished ads: concept tests

Discuss the positive effects of video games on society : Supported by the resources/research provided in this week's module, discuss the positive effects of video games on society

How you will use the sharks money or your organization : explanation of how you will use the Sharks' money or your organization's financial support (e.g., building your product, hiring more employees)

How important is experience in this religion : How important is experience in this religion? What is an example of Confucian religious experience?

What is the rhetorical situation or context for the piece : What is the rhetorical situation or context for the piece? Consider the following: What occasion gives rise to the need or opportunity for persuasion?

User Account

All Pages