Evaluate the options listed in the alternatives section

Assignment Help Operation Management

Reference no: EM131689779

Actions that might provide viable solutions to the problem include a few alternatives. Marilyn can continue with the launch of the ad and see what that does for her business. She can also shift the focus of the business to where it is performing the best, in which case she could focus on getting into more Co-op type stores or growing her online sales. She could also investigate new markets where spicy foods are commonplace, and engage in a market analysis to see if she might see success in specific locations in the United States or even internationally. Additionally, Cowgirl Chocolates can conduct market research and launch the ‘mild mannered’ idea to try to adapt to the markets preferences instead of trying to get market preferences to adapt to her spicy chocolates.

These actions can be combined with others or eliminated. For example, while trying to launch her mild mannered chocolates locally, she can investigate foreign markets that could allow her to unload her current spicy chocolate inventory, and maybe even establish a new market for those spicy chocolates. If Marilyn sees success with mild mannered chocolates, but spicy chocolates oversees don’t catch anywhere, she can eliminate the spicy chocolates altogether and continue to grow the mild mannered chocolates.

When identifying alternatives, Marilyn must investigate the strengths and weaknesses of Cowgirl Chocolates, and understand what the market is like for these types of products. She has already tried many alternatives for her business, and needs to look at where she is already seeing success and build on that, or conduct an analysis of new markets and products that might allow the company to see the growth Marilyn seeks.

What criteria should be used to evaluate the options listed in the alternatives section? Examine each alternative in terms of each criterion. What are the relative advantages and disadvantages of each choice in terms of the criteria? Are the criteria the most valid to this company at this time in this situation?

Reference no: EM131689779

Questions Cloud

Different for each type or class of stakeholder : Stakeholder Communication is different for each type or class of stakeholder.

The initial change at dime bancorp was : The “small professional services partnership” case example illustrates ______. The initial change at Dime Bancorp was ______.

Social media channels to market its services to customers : Briefly describe how this company uses these social media channels to market its services to customers.

Employees perceptions of the dimes performance : The 1998 Predictive Model for Dime showed that employees’ perceptions of the Dimes’ performance were most positively related to ______.

Evaluate the options listed in the alternatives section : What criteria should be used to evaluate the options listed in the alternatives section? Examine each alternative in terms of each criterion.

Small professional services partnership case : Which of the following were considered problems that required change in the “small professional services partnership” case?

An organization that focuses on realigning skills with jobs : An organization that focuses on realigning skills with jobs in a specific department is attempting ______.

Most accurate about organization change : Which one of the following statements is most accurate about organization change?

Microwave landing system and instrument landing system : what are the difference between microwave landing system (MLS) and instrument landing system (ILS).

User Account

All Pages