Evaluate googles acquisitions of youtube

Assignment Help Management Theories

Reference no: EM133390788

Case name - Alphabet Eyes New Frontiers (HBS)

What is Google/Alphabet's core business? How did it get started? How did it grow?

Evaluate Google's acquisitions of YouTube and DoubleClick. Why did Google acquire these firms? Apply Strategy Acquisition Framework

Evaluate Google's nontraditional business units. Why did Google invest in these businesses? Apply Strategic Acquistion Framework

Why did Google create Alphabet? How did this change the management of the company's search-related businesses? How did this change the management of the company's non-search-related businesses?

Reference no: EM133390788

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