Reference no: EM132310961

Assessment

Idea Generation and Business Model Development

Task Description:

The objective of this individual assessment submission is to learn how to develop your own business idea, complemented by research and observational insights that detail why the need is compelling. Please submit a 1500-word business report of your idea, a detailed business model (BM) canvas, discussion of the interrelationships among the BM components that are essential to success, critical risks and assumptions, and overall feasibility. The business model canvas must be discussed in the report and included as an appendix.

Table of content
1. Introduction
2. Problem Identification
3. Benefits to be Experienced by the Generated Ideas
4. Proposal for the Business Model
5. Feasibility of the Idea
- Product/Service feasibility
- Industry/ target market feasibility
- Organizational feasibility
- Financial feasibility
6.Conclusion
7.Reffrence
8. Appendix

The assessment criteria are detailed below.

Format: Business Report

Business Model Canvas format: From Osterwalder & Pigneur (2010)

Learning Outcomes Assessed:
o Investigate cases of disruptive innovation in different business and social contexts by applying lean entrepreneurship principles
o Develop ideas using conceptualisation frameworks, innovation personas and horizon thinking in different business and social contexts
o Demonstrate an understanding of and apply the stages of the innovation process, including learn how to forecast the success and market diffusion of your innovation using business model design logic

Graduate Attributes:
o Knowledge
o Communication
o Cognitive, technical and creative skills
o Research
o Self-management
o Ethical and Professional Responsibility
o Leadership

Attachment:- Think big Assignment.rar