Reference no: EM133284561
Questions
1. Which of these can help entrepreneurs to determine market opportunity?
a. Creating an effective mind map.
b. Checking for environmental factors.
c. Checking for creativity potential.
d. Creating an effective ideation.
2. Which term can explain the economies through the use of shared common corporate resources?
a. Focused strategy.
b. First-mover advantage.
c. Pre-emptive moves.
d. Synergy.
3. Which of these is not the PESTEL 'Technological' factor?
a. Australia has a high level of research & development activities.
b. There are many new manufacturing machinery developed in Europe.
c. The population in Asian countries spend more time using online social network or digital platforms.
d. New Zealand has a relatively lower degree of artificial intelligence applications in the manufacturing industry.
4. Which of the following factors would be considered under the 'Social' part of PEST analysis?
a. Influence of norms and attitudes.
b. Government interventions.
c. Technological influences.
d. Inflation rates.
5. Which of the following maps out what the customer does before, during, and after using goods or services?
a. Customer channel.
b. Customer journey.
c. Customer persona.
d. Customer vignette.