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Respond to the following questions for your focus product or service known as a car dealership.
1. Does your focus product or service have a commonly used slogan? If so, what is it? If a slogan exists, do you think it is effective? Why or why not?
2. Reiterate the selling premise you outlined in Module 11 and create a new slogan or tag line for your focus product or service that will succinctly convey this premise. Note: You will be incorporating this slogan or tag line into your Module 13 Commercial assignment, so be sure it aligns with the strategic approach you selected in your creative brief.
3. Explain why you believe this slogan will connect with your target audience.
As a Human Resources (HR) manager, you have noted an extremely low number of women currently at any level of management within the company. What actions could you take to increase the number of female new hires? What specific programs/initiatives cou..
What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?
One of the important elements of the marketing plan is the goals and objectives. Assume that you are launching a new e-commerce retail business. Give some examples of goals and objectives that might be in a marketing plan for such a business. How wou..
An electrical contractor's records during the last five weeks indicate the number of job requests: Week 1 2 3 4 5 Requests 20 22 18 21 22. Predict the number of requests for Week 6 using each of these methods: (a). Naive. (b). A four-period moving av..
Overhead project costs (Indirect costs) are $70 per day. Please crash the project and find the project schedule with the lowest total cost (indirect cost + direct cost)
Reflect upon the strengths, weaknesses, opportunities and threats associated with a business that you are familiar with (one you work at, one you completed your assignments on, or one you have just acquired knowledge about). Suggest two (2) strategic..
Describe a project that you were involved with, or are familiar with, that either succeeded or failed. Discuss how project leadership played a role in its success or failure.
At early 1990s, the employees with some antiquated idea could not follow the quality standard that caused great trouble for Haier, which was just founded. The CEO of Haier did not fire the employees rather than training them, and finally the company ..
The database has to support a relatively complex hierarchical internal record structure that may vary for each record. The key requirements for the database is to access a specific record structure as quickly as possible without any concern regarding..
(Leadership) Can voluntary programs be effective in controlling unethical or illegal activities in business? Does regulation work better? (Marketing) Select a product that has been introduced to the marketplace and failed. Discuss why you believe thi..
Although there has been a decline in union memberships, unions are still prevalent in public and private organizations. Based on the reading in this unit, unions have an impact on wage determination. Discuss the four specific areas in which unions ha..
What objections could the buyer raise? (Use any assumptions necessary to develop this list.) Provide a response to each objection you listed in Question 1 (make any assumptions necessary to create your responses). Include the name of the method you r..
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